After many long and trying months of unprecedented challenges, we are finally seeing a light at the end of the tunnel in many locations. We are hopeful that the vaccine rollout will accelerate across North America and the world, sparking a meaningful and sustained recovery. Throughout this pandemic, I have been inspired by the resilience, bravery and caring spirit of our members and your hotel teams. Despite your own hardships, you have continued to go above and beyond in service to your guests and deliver the exceptional hospitality that has been at the heart of Best Western for 75 years.
It is my honor to congratulate your property and entire hotel team on earning a coveted Tripadvisor Travelers’ Choice Award. This recognition honors hotels that meet the highest standards of customer service, consistently receiving positive reviews and ratings from travelers. The Tripadvisor Travelers’ Choice Award is particularly meaningful because it represents the voice of the customer. This accomplishment speaks to the leadership, high standards of service, and the passion and dedication at all levels of your hotel.
This year, more than 1,500 hotels within our global portfolio received a Travelers’ Choice Award, which includes hotels within Best Western® Hotels & Resorts, SureStay Hotel Group® and WorldHotels® Collection. These past 15 months have decimated our industry and hotels, presenting overwhelming personal and operational challenges. Yet, so many of our hotels continued to provide the superior, caring service that our brand is known for. You should be extremely proud of receiving this award, one of our industry’s most prestigious accolades.
On behalf of the entire Best Western family, congratulations once again on receiving this tremendous recognition, and thank you for all you do each day in service to your guests and communities.
Wishing you, your families and hotel teams a healthy, safe summer season.
President & CEO
Best Western® Hotels & Resorts